Page 2 of 3 salesmanship, applied to direct response advertising. Second, I believe that a single measurement is worth a thousand opinions. Third, I believe in selling with integrity. The strongest ads tell the truth dramatically.
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Thank you for reaching out. Let me ask you a question: when you look at a website, email, even a TV commercial do you know — almost instinctively — what the advertiser was trying to do, where he went wrong and how you could make it stronger?
So my answer to your question is, YES, you should begin looking for work now. Let me share a few thoughts: 1 Copywriting, like any other discipline, requires continual study and learning. Or at least stick your toes in the water.
Realize in advance, strengthen your resolve and go for it. I spent my first 2 years or so as a moonlight copywriter. I worked as many as 80 hours a week in management at Kmart, then came home to prospect and work on projects.
If you have the time, it might be an encouragement for you. I get lots of good feedback. Position yourself as an expert in that niche and focus your efforts there.
Especially people with bigger audiences and established authority. These are people who can interview you and put you on their websites or in their newsletters, recommend your services to their people, do joint ventures, make valuable introductions, give opportunities for guest blogging, etc. Proactively seek out and nurture those kinds of relationships. Save yourself from getting burned. And watch out for bad barter deals. I suggest reading non-marketing stuff and stuff outside of your area of expertise to continue giving your brain more raw material to build creative ideas with.
Curiosity is one of the characteristics of most, if not all, great copywriters have common. People are often amazed by the stuff I know. From pop culture to ancient history and from biology to philosophy, I know a lot of random stuff.
Never know when a powerful idea will spring forth from one. They make good writing prompts, too. Thanks again for reaching out. I pray you have more success than you dream of.
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