IEN ANG WATCHING DALLAS PDF

Start your review of Watching Dallas: Soap Opera and the Melodramatic Imagination Write a review Jul 07, Monic rated it really liked it the reception process, we can make sense of it only in relation to our everyday life. And as a consequence the attempt to produce a culture for others Otonomi individu dalam mengurai pesan telah membawa perspektif baru dalam studi audiens dan media. Ang merupakan salah satu tokoh yang memberikan kontribusi dan mengawali penelitian audiens melalui etnografi media.

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Start your review of Watching Dallas: Soap Opera and the Melodramatic Imagination Write a review Jul 07, Monic rated it really liked it the reception process, we can make sense of it only in relation to our everyday life.

And as a consequence the attempt to produce a culture for others Otonomi individu dalam mengurai pesan telah membawa perspektif baru dalam studi audiens dan media. Ang merupakan salah satu tokoh yang memberikan kontribusi dan mengawali penelitian audiens melalui etnografi media.

Pendekatan teori Marxis terhadap kesenangan media massa dan industri budaya sebagai pencipta selera budaya dilihat oleh Ang sebagai pendapat yang bias.

Kenikmatan yang tercipta dalam menonton televisi tidak semata terletak pada proses menonton itu sendiri dan peran presepsi praktisi media dalam mengasumsikan apa yang membuat audiens tertarik, namun identifikasi dari sudut pandang penonton yang menjadi essensial.

Ang menjelaskan bagaimana Dallas sebagai program televisi dalam genre soap-opera memiliki struktur narasi yang kompleks dan sedikit berbeda dengan soap-opera lainnya. Dallas mampu mengekspos pengalaman dan emosi karakter yang berbeda-beda pada rangkaian jalan cerita yang paralel, sehingga peristiwa-peristiwa yang terjadi dapat terlihat dari berbagai sudut pandang dan pengalaman karakter didalamnya. Cerita yang tanpa akhir dalam soap-opera juga mensejajarkan bangunan cerita tersebut dengan jalan keseharian manusia, sehingga audiens merelasikan cerita sebagai realitas dalam keseharian.

Dallas adalah kehidupan keseharian. Audiens tidak mencari sebuah akhir cerita, namun kenikmatan dalam proses jalan cerita karakter untuk menyelesaikan dan menghadapi berbagai permasalahan. Proses melampaui dan menghadapi permasalahan itu menjadi sebuah kenikmatan sendiri. Tragedi kehidupan menjadi sebuah kenikmatan tersendiri. Melalui bangunan narasi dan susunan emosi yang tersaji melalui Dallas, ia membentuk ruang realitasnya sendiri. Ang menjelaskan bahwa realitas yang hadir bukanlah sebuah realitas pada level kognitif, namun Dallas hadir dalam realitias emosional.

Kemampuan individu dalam merefleksikan realitas emosional yang tercipta melalui melodramatic imagination menentukan reaksi dan kenikmatan individu dalam menerima Dallas. Analisis Ang pada teks Dallas dalam sub-bab kedua ini memberikan gambaran kompleksitas narasi dan kemungkinan-kemungkinan sumber kenikmatan individu dalam praktek menonton.

Ang tidak banyak menyentuh pola kehidupan audiens dalam pengaruh Dallas dan rancu menentukan sudut pandang. Meski pendekatan etnografi sangat kompromis terhadap Keterbatasan peneliti sebagai pihak yang subyektif dan memiliki nilai ideoloi maupun sikap personal, penulisan ethnography harus senantiasa menjelaskan sudut pandang dan posisi penulis. Ang telah memberikan kontribusi perspektif penting pada subyektifitas individu menerima pesan dan menambah kasanah pembangunan produksi pesan media sekaligus memberikan fakta bahwa tidak pernah ada formula yang tepat dalam memikat selera masyarakat.

But what is it that makes the ladies so riveted by Slutty Rich Housewives of I was talking to some friends last night about just what it is that makes reality TV so frantically appealing. Why do we care so much about that woman who maybe killed her kid or whether Abercrombie paid that guy from Jersey Shore to stop wearing their clothes or who wore what to some unbelievably inane awards show?

Anyway, apparently this book was kind of a pioneering study of "reception theory," or what makes people respond to television and other media in the ways they do.

Or does anyone have other recommendations for other, more current media theory books? Yeah, nobody else is going to find this remotely interesting.

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Distinguished Professor Ien Ang

Methodology[ edit ] Ang relies heavily on the use qualitative case studies to illustrate her research instead of using quantitative methods to analyse audiences as was popular. Her first book Watching Dallas relied on the letters of 42 Dutch viewers of the popular television soap Dallas. In other words the letters must be regarded as texts, as discourses people produce when they want to express or have to account for their own preference…" [6] Furthermore, Ang does not attempt to generalise or triangulate the cases study to apply it to other cases [7] instead arguing that it was sufficient to illustrate the audience response to Dallas in this instance alone, a style which is increasing in popularity. As the research was carried out in the Netherlands and the case study was the US soap opera Dallas the work also questions how an audience responds to an international export. This research argues that a television audience is an internationally diverse group rather than a nationally homogeneous group as was represented in Watching Dallas.

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IEN ANG WATCHING DALLAS PDF

First I will outline the book, then the introduction which my presentation focused on and then relate this to my practice, highlighting my specific interest in this text. Watching Dallas was first published in in Dutch and translated into English in I also introduced a little information about Ang herself, She was born in Java and raised in the Netherlands. Ang has a Ph. Watching Dallas is divided into the Introduction and four chapters, Dallas between reality and fiction, Dallas and the melodramatic imagination, Dallas and the ideology of mass culture and Dallas and Feminism.

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Watching Dallas: Soap Opera and the Melodramatic Imagination

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